“I love to read and interpret the characters of the people who I design for”, says Itamar Zechoval, designer, founder and alter ego of the Dandy. “My work is to find out their interests, how they feel about clothes, the way they move, and together we can create perfection.” Itamar’s creative approach is theatrical, dramatic and yet ironic, as manifested in past works like international prêt-a-porter collections, costumes and image items.
Departing on his professional journey, Itamar Zechoval left his home country Israel at the age of 21 to study fashion design in Milan where he lived and worked for over ten years. Fashion became the stage for his ideas, where he finally could combine his extraordinary talent with his passion. Itamar’s theatrical, dramatic and yet ironic creative approach was made manifest in numerous works varying from costumes and conceptual editorials to prêt-a-porter collections and image items.
With Dandy of the Grotesque he fuses the manifold experiences that he gained in his career as designer, art director and personal createur for performing artists, like Marilyn Manson. With his made-to-measure men’s garments label he creates a dialogue between the initial design inspiration and the character who is wearing his garments and vice versa.
Workings of Dandy of the Grotesque
Dandy of the Grotesque is an independent creative studio whose workings function in three ways.
1. A seasonal collection that embodies the essence of the world in which the Dandy exists’. These exclusive single pieces can be purchased directly from the Atelier of the Grotesque so the Dandy can enjoy the immediate satisfaction of a new one of a kind piece without having to rearrange his busy schedule.
2. When the Dandy has more time in his social calendar he is invited to partake in the unique experience of creating a piece that fulfills his special requests with made to measure garments. This entails, combining our seasonal House Silhouettes with his personal measurements along with adhering to his personal desires while encompassing the framework of our design aesthetic.
3. The Atelier of the Grotesque is a creative studio, open to collaborating on external projects. It is with enthusiasm and pleasure that we offer design input and development for existing companies, brands and products and furthermore will devote our skills to create and produce concepts, looks, and costumes for performances, special events and public appearances.
Dominated by big brands, the world’s major cities have become increasingly uniform. The Dandy seeks to break from this mold and return focus to the customer and their individual preferences and style.